Whocrazieryouorme: Make Making Money

Social game platform MindJolt said today it is releasing new tools to help third-party game developers make money with its new ad platform, AdJolt.

The new monetization tools include a virtual currency product that developers can use for power ups, virtual goods, and other things. AdJolt essentially maximizes revenues for game developers who put their games on the MindJolt platform, which reaches 20 million users across the web and on Facebook.

MindJolt will use the tools to attract more developers, who benefit because MindJolt can cross-promote their games across all of its titles on Facebook. On Facebook, gamers can access a bunch of MindJolt games as if they were visiting a portal.

MindJolt chief executive Chris DeWolfe, co-founder of MySpace, told Techcrunch that the company remains profitable and has retained its user numbers despite Facebook’s policy changes in the spring, which drastically cut back on game communications — an act that slowed growth at all Facebook game makers.

Adam Jones Productions, a game company that is using AdJot, said that the tools have dramatically increased revenues, which are shared 50-50 with MindJolt. Adam Jones Productions was able to increase its revenues by 50 percent to 70 percent over its past ad solution. Techcrunch says that MindJolt’s revenues are around $20 million and that the company will expand to the iPhone and iPad shortly.

We also hear from the company that revenue has doubled in the last three month. MindJolt raised around $20 million or so from Austin Ventures in order to acquire a bunch of social game companies. Talks are ongoing with a number of possible acquisition targets.

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A declaration of "holy shit!" seems to be the standard response to this. And I agree. Listen to this vocals-only track of the Rolling Stones song "Gimme Shelter." Listen to the part that comes around 2 minutes and 50 seconds in, when back-up singer Merry Clayton is singing. Is the hair on your arms standing up? No? Then you don't have hair on your arms. Or arms. (In which case, sorry. This is not so funny.) The Dangerous Minds website has put up all the instrumental component tracks that went into making the song. And, again, holy shit. It's awesome.

And tempting fodder, I imagine, for some enterprising young hip-hop producer who might like to sample bits from each of track and make a new song out of them. But then, if one of the Rollings Stones' lawyers found out, you'd have to pay them every cent of every dollar you ever made for the rest of your life. And also sell your house and give them the money. And probably also name your first four kids after the band members. (Or, actually, you'd probably just have to do it, like, Mick, Keith, Mick, Keith. Or maybe just Mick, Mick, Mick, Mick.) And also cut off both arms and fork them over, too. And then, you know, we're back where we started.

You'd be better off working with "Running With the Devil."

Diamond Dave seems to have a pretty good sense of humor about things. (And I will always love him. But, God, this makes me laugh so hard, still, every time I watch it.)

eric seiger do

Wednesday, December 1, 2010

Make Making Money

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